There are many resources and posts out there encouraging you to start a blog right now. I have somehow made the same topic when I talked about the reasons why I started a blog (and why you should, too). With all that said, I believe it is also important for aspiring bloggers to know what they are getting into—blogging isn’t all rainbows and fun. It is months (even years) of hard work, research, and investment.
As much as I want you to urge you to start a blog today because it will be worth your time (and trust me, it is), I also want to open your eyes to the darker sides of blogging. This includes the frustrations, hair-jerking moments, and sometimes sleepless nights.
This post is not to discourage you; this is just to help prepare you to the harsh reality of this business.
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You are impatient
It is easy to get your hopes up when it comes to the idea of blogging especially if you have read blog income reports or posts about bloggers earning money or views in a really short amount of time (let’s say 1-2 months). Truth be told, those reports were also the reason which urged me to start blogging and earn money. However, that quick boost in page views and steady income does not happen to everyone. It’s either those bloggers already had prior experience to blogging; sells their own products; or has invested in marketing and advertising strategies.
In reality, blogging takes time. And by time, I mean months and even years to even see your first $5 or receive your first sponsorship offer. Especially now that there are also a lot of new bloggers, ranking your website can take some time unless you post consistent high-quality content, do research, and make the right investments (which are the next points).
I know people who have been blogging for 2 years and only had started gaining money recently. If you want easy money, blogging is not for you. If you want free stuff immediately coming your way, blogging is not for you.
Still up for it? Good. Check out my step-by-step guide on how to start a profitable blog.
You hate writing
A blog is a website or a platform where you write your thoughts and share it to the world. A blog is where you share your knowledge, tips, and hacks to people who most need it—be it in an informational or conversational form of writing. A blogger’s audience is those who would rather browse through the internet and read information or tutorials. Blogging is writing and reading. Now, if you hate writing, then maybe you have to rethink your decision about blogging.
An important note, though: You do not need to have experience in writing. You do not have to be an editor or an established writer for people to read your posts. If you can craft your thoughts and knowledge in written form, then that is already more than enough.
On the other hand, there are several alternatives which are very much like blogging. There is Youtube for videos or vlogging, and there are other websites for graphic novels and storytelling.
You do not like doing your research
Starting and maintaining a blog, especially if you are just starting out, is a one-man team’s job. You will do the content writing, graphic design and layout, marketing and advertising, and even web development (if you are not yet ready to hire a developer). And if you don’t have the knowledge or basic skills to most of the aforementioned, then you really need to do some research.
You need to research trends and keywords if you want to produce top-notch content. You need to research on basic graphic design and layout tutorials if you have 0 skill at the field. Even if you have been blogging for years now, you still need to do your research because the digital age is constantly changing and we need to keep up.
If you think this sounds tiring and not worth the time, then maybe you should give blogging a pass. Too bad, though, because no one can ever have enough extra knowledge about everything!
You don’t like taking risks
If you do not want to step out of your comfort zone and experiment new blogging approaches and strategies, then you will have a hard time seeing quick and positive results towards your blog. As mentioned, the innovations and updates this digital age wait for no one so you really have to keep up and be on track with what currently works best. You will have to try out a lot of new strategies, you might have to change your marketing plan, and you will need to update your content plan. Blogging is a trial and error process but the result is always gratifying in the end.
You are scared to invest
Be it a hobby or a potential business, you will invest in blogging. If you’re blogging as a hobby, you will have to invest your own time and energy to make blog posts. If you’re blogging to establish your business, you will have to invest your time, energy, and money. Why money? Well, you can never start a business for free, right? You need to spend at least a minimum amount to lay a foundation for your business.
For blogging, the most important thing you need to invest in is your website. I always, always, say this: Get a self-hosted website and not a free one. You will never go far if you do not have your own domain–if you do, it will take twice or thrice the amount of time than if you have a website you can claim your own. My most recommended hosting provider (which I am currently subscribed in and using) is Siteground. The customer service is fast and reliable, and you have all the necessities you will need in their provided services. And it even costs less than $4! I made a step-by-step guide on how you can start blogging and earn money here.
Now that you have your own website, you will need guidance on your next steps. These include marketing advice, tips on how to gain more visitors to your website, SEO guide, and more. You do not need to buy courses as there are a lot of free resources you can find on the web. However, if you want something that is highly informative and contains original, well-researched information and measurable results, then investing in a course or two wouldn’t hurt. Be smart and cautious, though. There are tons of bloggers out there selling courses and let me tell you, most of their content are just recycled and can easily be found by just Googling it. Again, do your research.
Related read: The Only Blogging Resources You Need (For Beginners)
You are scared of some feedback
Blogging just might not be for the faint of hearts. Once you publish your post, you are basically letting the whole world read and discover your words, thoughts, and beliefs—and you will get opposing feedbacks. Unless you turn off the comments section on your posts, you will get responses. You will get constructive criticisms as well as harsh judgments. There are really only two ways to go about this: Either you look at those feedbacks as an opportunity to improve and strengthen yourself, or you will let these comments drag you down.
You give up too easily
I am going to be real with you here: There is a high chance you’re going to be burnt out. Blogging is basically a repetitive process of (1) thinking topics for your next post, (2) draining your creative juices to make that post, (3) spending 80% of your time to market your post/s, (4) make the necessary changes and updates to your website.
Now, if you don’t have the drive to finish or continue what you have started, then the foundation you built will all just go to waste. Before you start making a successful blog, make sure you have an end goal—a goal that will push you hard enough to keep on striving. Surround yourself with people who you know will support and encourage you along the way. Involve yourself in a community of bloggers who are just a message away if you need help.
There will be moments when you will feel like giving up but, super cliché as it may sound, just remember why you started blogging in the first place.